Bentley had another great sales year, moving 15,174 models in 2022, a four percent increase over 2021.
The brand’s best-selling model continued to be the Bentayga SUV that has been on offer for six years. The model accounted for 42 percent of the company’s global sales, up from 40 percent in 2021.
the Continental GT and GT convertible were the brand’s second-best selling models in 2022, accounting for 30 percent of sales. The performance-oriented GT Speed variants made up 31 percent of the model’s mix
the Flying Spur made up the remainder of the automaker’s 2022 sales numbers. Bentley points to the new hybrid variant of the model for its strong vintage, which made up 30 percent of the mix. In the UK, however, the Flying Spur Hybrid accounted for 65 per cent of sales, the highest number in the world.
America was once again Bentley’s most important region. Sales rose less than one percent, accounting for 28 percent of sales with 4,221 cars sold. Mainland China, Hong Kong and Macau followed in second place with 4,033 cars, accounting for 25 percent of the brand’s sales. Europe was the brand’s third-best region at 19 percent of sales, followed by Asia-Pacific at 1,651 (13 percent) and the UK at 1,328 (10 percent). The Middle East, Africa and India accounted for just 6 percent at 968.
“In another year of unpredictability, the company weathered significant headwinds and demonstrated great resilience to achieve a third consecutive year of record sales,” said Adrian Hallmark, Bentley chairman and CEO. “This underscores our brand strength, operational excellence and strong global demand for the market and model.”
All markets saw sales increase, with the Asia-Pacific region up 23 percent compared to 2021. China, Europe, UK and the Middle East grew 9, 11, 12 and 6 percent respectively in 2022. The company has 241 retailers in 65 countries.
Bentley’s hybrids and its Mulliner brand have helped the company have another year of strong sales. The car manufacturer has been on display since 2020 double demand for Mulliner’s house paint while personal commissions have tripled. The automaker is working on its Beyond100 plan to achieve full electrification by 2030.