In 2022, BMW M celebrated its 50th anniversary. This milestone was marked by a new sales record – 177,257 BMW vehicles were sold in the 2022 financial year, an increase of 8.4 percent compared to the previous year. The USA was BMW M’s top-selling market, followed by the German home market. Great Britain is the third market where BMW M sold well.
But perhaps the interesting thing is that the best-selling BMW M vehicle in 2022 will be the ? was all-electric BMW i4 M50, suggesting that the high-performance electric division isn’t a bad idea after all. The exact number of BMW i4 M50s sold was not disclosed.
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“For us, this is a clear signal that the unique M feeling has arrived in the world of electrified vehicles,” says Timo Resch, Head of Customer, Brand and Sales at BMW M GmbH.
The BMW i4 M50 is not the only electrified M model. the standalone BMW XM also debuted last year with its 653 hp M-Hybrid drive, while the BMW iX M60 was also successfully launched. Meanwhile, BMW M is expected to unveil the i7 M70 this year.
The BMW M division promises a continuous offensive with electrified performance models. “The further transformation to electromobility is already mapped out.” An electric all-wheel drive M xDrive with four electric motors is also on the table.
Of course, the sales success of BMW M in 2022 includes large numbers of well-known names such as the M3 and M4, including the M3 Touring. The second M2 generation also caused a stir last year with its six-cylinder in-line engine, 6-speed gear stick and rear-wheel drive and was reminiscent of the classic BMW M driving pleasure.
“The new sales record for BMW M automobiles is based on our successful presence in the most diverse vehicle segments,” added Resch. “With our broad product portfolio, we are also ideally positioned for the future.”
BMW also reminds us that the The M3 CS will make its debut at the Rolex 24 in Daytona. It will also be the competitive debut for the BMW M Hybrid V8 LMDh race car.
