- Dirty Mo Media announced the addition of a new podcast hosted by star driver Denny Hamlin.
- The future Hall of Famer will kick off the show in February with co-host Jared Allen.
- This is the latest addition to Dale Jr.’s growing media empire that grew out of a single podcast.
Dale Earnhardt Jr. and Dirty Mo Media continue their recent expansion with the addition of a future Hall of Famer.
On Tuesday, Dirty Mo Media announced that driver Denny Hamlin will be hosting a new podcast for the company called Actions Detrimental with Denny Hamlin.
– Dirty Mo Media (@DirtyMoMedia) January 17, 2023
According to the announcement, Hamlin, who competes for Joe Gibbs Racing and co-owns 23XI Racing with Michael Jordan, will “give listeners an unfiltered, honest and brave perspective.”
The show, co-hosted by Jared Allen (no relation to former NFL player), will air weekly episodes beginning February 6, the day after the Busch Light Clash season opener at The Coliseum.
The outspoken and often brutally honest Hamlin seems a perfect match for Earnhardt Jr. and Dirty Mo, whose podcasts have become a force in the NASCAR world and have never been afraid to shake a few feathers. In a recent interview Earnhardt Jr. described himself as the “brutally honest” friend NASCAR needs and noted that he was done apologizing for what was said on the shows.
“Denny is one of the most polarizing people in the sport right now,” said Earnhardt Jr. “We know that as a driver he can be outspoken, opinionated and fun, but he’s also very insightful about the challenges and thrills of team ownership. It will be fun to watch Denny create content and I’m excited that he’s doing it with Dirty Mo Media.”
According to Hamlin, each week the show will discuss the previous race, preview the upcoming race, host guests and provide listener engagement opportunities.
“The way I approach podcasting is like I do everything else — I want to win,” Hamlin said. “Winning in that sense will be measured by my ability to become a trusted resource for NASCAR fans. That is my goal. I want to connect with fans, including those cheering on other riders. I want to enhance their NASCAR experience by giving them a perspective they won’t go anywhere else. I want them to be able to hear directly from the drivers and team owners. If I can do all of that, we’ve made it.”
Hamlin is just the latest addition to Dirty Mo Media, which launched in 2013 with Earnhardt Jr’s own The Dale Jr Download.
In September, Axios reported that Dirty Mo Media signed a “7-figure podcast deal.” with leading studio Cadence13 to launch three new shows covering topics beyond NASCAR, such as: B. College football.