The past few years have seen a period of profound and rapid change in the automotive industry. Original equipment manufacturers (OEMs), once focused on delivering a single product through a one-time purchase, are now at the center of a complex, interconnected, and ever-evolving ecosystem.
In this new network, OEMs act as orchestrators, carefully coordinating all members of the value chain, ensuring each party has the data and insights needed to enable efficient operations and create effective and engaging experiences.
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