Samsung Electronics subsidiary Harman has announced a multi-year partnership with Ferrari focused on the development of digital cockpits for all Ferrari car lines.
Ferrari will use Harman Ready Upgrade hardware and software to bring fully upgradeable, consumer-grade experiences to Ferrari cabins.
The partnership also extends to the race track, as Harman Automotive becomes Scuderia Ferrari’s exclusive In-Cabin Experience team partner from the 2023 Formula 1 season.
“Our partnership brings together two brands known for excellence and for pushing the boundaries of technology and innovation,” said Ferrari CEO Benedetto Vigna. “We look forward to working with Harman to expand our in-cab experience advantage and deliver an unparalleled undercarriage to our customers.”
Harman says its Harman Ready Upgrade product offers a suite of products that reduce time to market and cost of new features for automakers, while allowing consumers to easily upgrade their own vehicle experiences. Harman claims Ready Upgrade “transforms the car into a modern electronic device that can be updated and personalized with new features and services at any time – similar to a smartphone”.
For Ferrari, Ready Upgrade adapts to their vehicle networks and optimizes performance without investing in large software development efforts, accelerating the creation of Ferrari’s “differentiated and distinctive passenger experience”.
“Harman Automotive and Ferrari share an expertise, a tenacity and an innovative mindset that are tailor-made to usher in a new era of driving,” said Christian Sobottka, President of Harman Automotive.