Honda is playing catch-up with the new EV division

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Honda finally seems tired of lagging behind EV game, and she’s now creating a new department to remedy that. The automaker is reportedly revamping its organizational structure to strengthen it it is electric vehicle future hoping to get some of that sweet EV market share pie, as well as continue to compete with their competitors from USA and Europe, Reuters reports.

A quick look at Honda and Acura’s US websites reveals that there are currently no EV offerings from either brand. Honda currently only sold two hybrid vehicles: the Accord and the CR-V, and neither of them are PHEVs. Acura’s ZDX and Honda’s prologue are in the pipeline, but these cars use GM underpinnings. There are Joint venture between Honda and Sony AFEELAbut still the automaker itself has some real work to do in the EV space.

The organizational The change will come into effect on April 1, 2023 and acc Reuters The new division would embody Honda’s electrification strategy and the development of automobiles, motorcycles and other powertrain products. The consolidation effort would also expand the company’s regional operations. It will peel Reduced the number of regions from six to three: North America, China and related regions, including Europe, Japan and the rest of Asia.

The automaker is allegedly expect its vehicle lineups in North America and China would consist primarily of medium to large vehicles.size Vehicles. However, in the rest of the world, Honda would focus on small to mid-size vehicles. This is pretty much taken for granted when it comes to the types of vehicles people are buying around the globe.

This entire restructuring effort is being undertaken to enable Honda to meet its 2030 goal of launching 30 EV models worldwide and producing 2 million EVs annually. The automaker might have set that goal last year, but it has serious work to do if it wants to hit those goals in less than seven years.


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