Is BMW really Thailand’s favorite car?

bmw is Thailand’s favorite car Brand. It may not be the best-selling vehicle, but when Thais have a lot of money to spend, they go for BMW.

The company has seen growth in registrations across its range, driven by last year’s marketing initiatives.

BMW and Mini have led Thailand’s premium market for the past three years. Both have seen their market share increase to 47% in the premium market with 15,000 registered vehicles (13,500 BMW and 1,500 Mini), an increase of 36% over the past year.

Alexander Baraka, CEO of BMW Thailand, said…

“We are constantly striving to advance our business and stay at the forefront of Thailand’s premium automotive segment. We are excited to see that our commitment to making the most innovative products and providing exceptional customer experiences is paying off in 2022. Despite the ongoing challenges of the past year, together with our BMW and MINI dealerships we have repeatedly proven that we can master challenging economic conditions and emerge stronger from them for the benefit of our customers.”

The sustainability brand push is proving popular, reflected in the premium BEV market’s highest 41% market share, which has increased fivefold from last year.

All models |  BMW motorcycle
BMW motorcycle S 1000 RR

BMW Motorrad – the motorcycle division of the brand – also did well with the highest sales ever. Over 200,000 motorcycles and scooters have been delivered worldwide. In Thailand more than 10% of motorcycles over 500cc were BMWs. The BMW CE 04, introduced last year, was the growth driver in the electric motorcycle segment.

2023 Rolls-Royce Phantom Series II Rancho Mirage CA |  Rolls Royce Motor Cars Rancho Mirage
2023 Rolls Royce Phantom Series II Rancho Mirage

BMW maintained its number one position in the premium market with 2,500,000 BMWs, Minis and Rolls Royce delivered worldwide. BMW also saw strong growth in electrified vehicles. The group has more than doubled Sales of electric vehicles (EVs) from 2021, with a total of 215,000 all-electric BMWs and Minis delivered, an increase of more than 100%. Including plug-in hybrids, full-year EV sales grew 356% with over 370,000 EVs delivered.


Hey, I am Sakib Hossain Sojib, an entrepreneur known as an SEO Specialist, Digital Marketer, Blogger, and Content Creator. I have a team of researchers who guide and review products for our audience to help them by providing valuable information to help our audience makes the best decisions for their needs. I love to take care of my cars. So, I like and enjoy car maintenance and automotive research. The provided content is based on my learning, research, and understanding of the topic and its concept. Our extensive experience in the industry allows us to offer unique insights and perspectives on the latest trends and products. We aim to educate and empower our readers by providing them with the knowledge they need to make informed decisions about their needs.

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