Big manufacturer criticizes small electric cars and says they are ‘not viable’


A BIG automaker has criticized small EVs, saying they are ‘unviable’.

Kia’s UK Chief Executive, Paul Philpott, outlined plans to increase the number electric cars it was sold in the UK last year.

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A major automaker has said small electric vehicles are “not viable”.Credit: AFP or Licensor

But he implied it was not marketable continue to produce them, especially for smaller vehicles.

Philpot tells The times: “From an economic point of view, the electrification of the small car is really difficult.”

Most automakers offer predominantly premium electric models in their fleets that offer higher profit margins, with the battery pack being by far the most expensive component of all

Because the smaller the car, the bigger the battery’s share of the production cost, which is why there are so few small compact electric vehicles under £30,000 on the market

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Philpott said that’s why his company has no plans to bring one at this time Electric vehicle for the mass market to showrooms.

His prediction came in spite of that the government’s ban on the sale of new petrol and diesel cars 2030 threatens.

From next year, the ZEV mandate is expected to require 22 per cent of UK sales of all car brands to be electric.

While Philpott said there were no immediate plans for Kia to introduce an electric car for those on a tighter budget, he acknowledged the imminent arrival of cheaper Chinese brands in the UK market could force his hand.

Last year was good for Kia, with more British drivers buying the brand in 2022 than Citroens, Fiats and Peugeots combined.

And Philpott’s comments come after electric vehicle sales were a major contributor to his success

Kia’s Niro EV, which starts at £36,795, was the UK’s third best-selling electric car in 2022, while the cheapest battery car is the Soul EV, which starts at £32,845.

Of all the engines the brand switched to in 2022, 16.3 percent were battery electric cars.

Its Niro EV was the third best-selling all-electric model in the UK with around 11,197 registrations.

And it has overtaken Vauxhall, with only the Volkswagen, Ford, Audi, BMW and Toyota brands outselling.

Of the 267,000 battery electric cars registered in the UK last year, two-thirds were fleet or company cars and a fifth, more than 54,000, were Teslas.

It comes after a major The British battery maker for electric cars has collapsed after failed rescue talks in the administration.

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Britishvolt, a start-up funded by the former Prime Minister Boris JohnsonTo drive a greener economy, a gigafactory had been planned for the EV batteries.

And one motorist said he switched back to petrol afterwards being trapped in his electric car for a whopping 45 minutes.





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