Mazda announces CX-90 “Unboxed” on January 12th


We stand on the cusp of not one, but two major announcements from Mazda this month. In Europe, the Wankel engine returns to production as a range extender for the MX-30 R-EV. In the meantime, people in the US will be seeing the new CX-90 SUV – possibly as early as January 12th.

We say could because Mazda USA’s latest teaser campaign on social media isn’t without a certain level of mystery. It started on January 10th posted on YouTube with a short videowith Japanese actor Hiroyuki Sanada walking past a number of icons Mazda Vehicles. He enters a dark room full of boxes and says: “We will build the future of Mazda.” Since electric power is widely believed to be the future of motoring, we assumed this was a teaser related to the MX-30 R-EV. scheduled to debut at the Brussels Motor Show on January 13 with a new Wankel engine as a range extender.

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Now we have another Mazda USA teaser with boxes, but this time CX-90 is clearly visible from the side. Also, Mazda’s post on Twitter advises us to “find out tomorrow in Mazda CX-90 Unboxed”. Shame on us for assuming Mazda wouldn’t drop two major announcements within 24 hours, but that appears to be the case. Or is it?

Mazda confirmed that last November the new CX-90 would debut sometime in January. An unboxing is certainly a popular way to show off something new, but we don’t see any SUV-sized boxes in these teasers. And whatever happens on January 12, Mazda is giving it an official name: CX-90 Unpackaged. So yeah, we could be getting a CX-90 debut within the next 24 hours. Or we could get something else. Suffice it to say, we got in touch with Mazda in hopes of finding out more. We’ll jump in with an update as more information becomes available.

Mazda CX-90 teaser cropped

We now know that the CX-90 will have a new straight-six engine. We know it too it will be available as a plug-in hybrid vehicle, the first such model offered by Mazda. What we don’t know is if it will be just a PHEV. That could be part of the overall CX-90 Unboxed campaign.

Stay tuned for more Mazda news coming very soon.



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Hey, I am Sakib Hossain Sojib, an entrepreneur known as an SEO Specialist, Digital Marketer, Blogger, and Content Creator. I have a team of researchers who guide and review products for our audience to help them by providing valuable information to help our audience makes the best decisions for their needs. I love to take care of my cars. So, I like and enjoy car maintenance and automotive research. The provided content is based on my learning, research, and understanding of the topic and its concept. Our extensive experience in the industry allows us to offer unique insights and perspectives on the latest trends and products. We aim to educate and empower our readers by providing them with the knowledge they need to make informed decisions about their needs.

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