Nissan currently only sells the medium border and the full-size Titan on American shores. With the Titan struggling to sell even half as well as domestic pickup truck stars like the Ford F-150 and Chevrolet Silverado 1500It’s only a matter of time before Nissan launches its half-ton truck heavier XD sibling out to the pasture. However, a report by Automotive News suggests the Japanese automaker is considering building a small electric pickup truck for the US that could not only help offset the titan’s inevitable death, but also appeal to new types of customers.
Tyler Slade, chairman of the Nissan Dealer Advisory Board, said A that dealers want the company to build a mid-size electric truck. He also said that it would be logical for Nissan to build an EV pickup similar to the Frontier model. This idea makes sense since the mid-size truck has consistently outsold the Titan.
This isn’t the first time there’s been hints of the idea that Nissan could build a light-duty electric truck. Actually, A also reported last year that the company was Studying a new model that can be placed below the border, citing a source familiar with the situation. The new model wasn’t explicitly labeled as an electric vehicle, but the possibility was left on the table, with confirmation that it would be wise for Nissan to enter a segment that remains wide open as far as its competition is concerned.
Although fully-fledged electric trucks like the Ford F-150 Lightning and Rivian R1T are beginning to flood the market, there are currently no all-electric compact or mid-range options. However, it won’t be long before other automakers jump at the opportunity. For example, Chevy is reportedly already exploring a compact electric truck Steal revenue from the Hybrid Ford Maverick.
While it’s too early to say if or when Nissan will come out with a small electric pickup, it definitely teased something like that with the surf-out concept (pictured above) that the company showed off last year could look. The futuristic looking truck appeared along with several other funky concepts.
At that time, Nissan also presented plans to launch 15 new EV models by 2030. Could an electric version of the Frontier be one of them? We’ll just have to wait and see.
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