Panerai’s Brabus watch comes in military camo


In 1977, a German teenager named Bodo Buschmann drove to his father’s Mercedes dealership in a brand new Porsche. The older bushman was unimpressed by his car-loving son’s frivolity and insisted on sticking with more reasonable mercenaries in the future.

Bodo followed the letter but not the spirit of his father’s wishes – he ordered a solid and reliable W116 S-Class, but then rebuilt it to be as fast and sporty as the defaulting Porsche. This caught the attention of his father’s customers, and soon a new business was born – “tuning” Mercedes-Benz and outfitting them with high-end component audio, TV screens and early mobile phones, as well as V8 engines.

Today, that company, Brabus, is known as a world leader in cosmetic car modifications that include, but are by no means limited to, low-profile spoilers, open racing exhausts, engine rebuilds, and multi-piece alloy wheels.

Brabus has also penetrated into other areas. Luxurious day boats, motorcycles and a clothing line with $150 hoodies. In 2021, it announced a partnership with Panerai, the Italian-Swiss luxury watch brand best known for its divers’ wristwatches.

The resulting model, the Submersible S Brabus Black Ops Edition, takes up the German engineering firm’s signature color palette of gunmetal grey, black and red. It came in a hefty 47mm case made from Carbotech, the tough composite material Panerai has been using for watch cases since 2015. The watch was the result of three years of research and development.

Other versions followed, the Panerai Submersible S Brabus Blue Shadow Edition (with blue details) and the Panerai Submersible S Brabus Experience Edition (with red details).

Now there is a fourth edition, the Panerai Submersible S Brabus Verde Militare Edition.

Panerai

Panerai

As the name suggests, the new watch has a military-inspired design with green camouflage accents on the hands, crown, markers and small seconds sub-dial.

The watch retains its 47mm Carbotech case and features the same skeletonized movement, GMT hands, AM/PM indicator and power reserve visible on the back of the case.

“When we talk about partnership, it’s not just about a logo; it reaches to the highest levels and smallest details,” said Jean-Marc Pontroué, CEO of Panerai, of the collaboration. “We offer each other complementary competencies and synergies. Our brands’ ideas, materials and technologies will be a vehicle for the development of concepts that are both disruptive and spectacular.”

A feeling that would certainly have approved of the young Bodo Buschmann.

£POA; panerai.com



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Hey, I am Sakib Hossain Sojib, an entrepreneur known as an SEO Specialist, Digital Marketer, Blogger, and Content Creator. I have a team of researchers who guide and review products for our audience to help them by providing valuable information to help our audience makes the best decisions for their needs. I love to take care of my cars. So, I like and enjoy car maintenance and automotive research. The provided content is based on my learning, research, and understanding of the topic and its concept. Our extensive experience in the industry allows us to offer unique insights and perspectives on the latest trends and products. We aim to educate and empower our readers by providing them with the knowledge they need to make informed decisions about their needs.

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