Polestar is defying the odds in the new era of electric vehicles. The company’s first electric SUV, the North Star 3is indeed a vehicle for the modern age and proves that electric vehicles do not need a front grille with the so-called “SmartZone”.
Polestar 3 shows that in the EV age we don’t need grilles
The Polestar 3 was officially unveiled a few months ago with a range of up to 300 miles and a starting price of $83,900. The electric SUV features a unique Scandinavian minimalist design with a new aerodynamic profile and a powerful, wide stance.
The design team was tasked with creating something visually familiar to buyers, incorporating the hallmarks of an SUV and bringing it into the modern, electric age. This also means the front grille.
The front grill served as an air path in gas-powered vehicles to protect the engine from overheating. Now that the auto industry is undergoing a massive shift from ICE to all-electric, everything is changing.
Most automakers have attempted to redesign ICE vehicles to align with (what they assume) buyer interests.
North Star takes a different approach by replacing the front grille with the so-called “SmartZone”. Thomas Ingelath explained how the Polestar 3 is built for the modern era, saying:
Designed from the ground up as a Polestar, this car has new features that are our signature – like the twin-blade headlights, SmartZone and front aero wing.
By default, the North Star 3 has five radar modules, five external cameras and twelve external ultrasonic sensors to support user safety.
However, the SmartZone, located under the front aero wing, has multiple forward-facing sensors, a forward-facing radar, heating wires, accelerometers, and ultrasonic sensors. Essentially acting as a third “smart eye”, the SmartZone provides enhanced awareness, prevention and protection with responsive technology.
As exterior designer Subum Lee puts it, the Polestar 3 starts from:
breathe to see
Polestar wanted to showcase the technology rather than try to hide it behind a faux grille that the company says “shows the paradigm shift from combustion to electrification”. whole video below as Lee explains the Polestar 3 SmartZone.
The Polestar 3 is a beautiful electric vehicle inside and out. There’s no denying that. Perhaps more importantly, the automaker is proving that people want sustainable, zero-emission vehicles, even if they’re “built for the modern era” with unique designs.
Anyway, I’m a big fan of the design of the Polestar 3, especially the front. The sleek, aerodynamic look comes without a front grille. Polestar is challenging itself and the auto industry to improve by accelerating the transition to an all-electric, zero-emissions future.
The EV manufacturer continues to expand and is now sold in 27 countries around the world. Watch out for Polestar in 2023. The company is making big strides.
How do you like the design of the Polestar 3? Let us know in the comments.
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