Polestar built a snow showroom in the Arctic Circle


if Frosty the snowman should decide exchange his broomstick for a new caris there an obvious place to take a test drive: a North Star Snow showroom in the Arctic Circle.

Officially called Polestar Snow Space in Rovaniemi, Finland, this 39-foot high cube is perhaps the ultimate in automotive cool.

The all-electric North Star 2 is made of sheet metal, but Almost everything else on display inside is made of snow and ice: Sculptures depicting wheels, suspension parts and brakes. The Polestar Space – there are around 130 “spaces” worldwide – offers visitors test drives on a snow-covered track. You cannot buy a car there as most Polestars are sold online on the ‘digital first’ model.

Built with 105,944 cubic feet of snow from Finland’s Ounasvaara ski resort, Snow Space opened its doors (well, they’re not actually opening) on ​​January 10th. It features 6.5 foot thick walls of snow and took approximately 20 days to build. The builder made special shapes for the walls, which were then filled with snow that was compacted. Inspired by the minimalist Scandinavian design of Polestar’s headquarters in Gothenburg, Sweden, this automotive igloo was built by Finnish company Frozen Innovation to plans by Polestar architects.

Martin Osterberg, Polestar Finland Marketing Manager, said: “The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work inspired by our brand’s minimalist and pure design language.”

Guests can visit until February 26, when the cube will be dismantled and the snow will be brought back to the ski slopes. But don’t cry, Snow Space might be back one day.

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