The global automobile market is facing many problems these days, but there are automakers that still manage to improve their sales results. Rolls-Royce was one of the unexpected winners last year, posting record sales worldwide. In fact, 2022 was the first year in the manufacturer’s entire 118-year history that it delivered more than 6,000 vehicles in a single 12-month period.
With a total of 6,021 sales in 50 countries around the world last year, Rolls-Royce enjoyed another year of record sales. The Middle East, Asia-Pacific & Europe and the United States saw the highest year-over-year revenue growth across all regions. The Americas, in turn, remained the largest single region for the British marque, while China’s importance increased as the country is now the second largest Rolls-Royce market. The Goodwood-based company also posted record sales in the UK and Germany.
More important is, Rolls-Royces enjoyed growing demand for its bespoke commissions, resulting in customers paying an average of more than $500,000 for their new Rolls-Royce. The Middle East was the brand’s leading region for customized products.
“2022 was a significant year for Rolls-Royce Motor Cars. Not only did we introduce Rolls-Royce Spectre, our brand’s first-ever full-electric production model, to the world, it was also the first year that we delivered more than 6,000 cars in a single 12-month period, with strong performance demand across our entire product portfolio. But as a true House of Luxury, sales are not our only measure of success: we are not a volume manufacturer and never will be,” comments Torsten Muller-Otvos, CEO of Rolls-Royce.
Speaking of the brand’s portfolio, the Cullinan maintained its position as the brand’s best-selling model, followed by the Ghost, which was its best-selling model in Asia Pacific. The automaker also proudly says its demand for the Spectre first all-electric production model, is currently exceeding its expectations, but there is no detailed information on the number of reservations made so far. The first customer deliveries of the ultra-luxury EV are planned for the fourth quarter of this year.