Triumph’s profits soar as sales boom


Triumph Motorcycles reports record sales as legendary British manufacturer grapples with the effects of the pandemic

Triumph Motorcycles has reported record sales as the iconic British manufacturer shrugged off the effects of the pandemic

Based in Hinckley, Leicestershire, the company’s turnover grew by a quarter to £774 million and profit doubled to £93 million, according to results for the year ending June 2022

The company – responsible for putting Hollywood legends Steve McQueen, Marlon Brando and Daniel Craig on two wheels – has sold 89,143 motorcycles worldwide

Classic: Steve McQueen in the 1963 WWII epic The Great Escape

Classic: Steve McQueen in the 1963 WWII epic The Great Escape

Triumph is owned by British billionaire John Bloor and part of his £2.2 billion homebuilder and construction services group Bloor Investments

Bloor, who donated £150,000 to the Conservative Party in 2021, saved the celebrated Triumph brand four decades ago.

He has since poured more than £80million into the company. His son Nick now runs Triumph.

The motorcycle company’s latest reports showed that almost 90 per cent of their bikes have been shipped overseas, with Triumph enjoying growing popularity in Asia

Triumph’s most expensive bike, the Rocket 3 GT Chrome, costs £23,595 and can hit 60mph in under three seconds

In the 1963 World War II epic The Great Escape, McQueen’s motorcycle – used in the famous jump attempt across the German border into Switzerland – was a Triumph with minor modifications aimed at making it look a little more like a BMW to let



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